MG Skinner (and Skinner Select) is a prominent U.S.-based specialty insurance broker that provides niche insurance and risk management solutions nationwide. They came to Trajectory in need of a website redesign that helps create a user-friendly experience and rebranding that reflects their world-class business.
MG Skinner (and Skinner Select) is a prominent U.S.-based specialty insurance broker that provides niche insurance and risk management solutions nationwide. They came to Trajectory in need of a website redesign that helps create a user-friendly experience and rebranding that reflects their world-class business.
Trajectory redesigned MG Skinner’s parent website (as well as their premiere branch Skinner Select) and highlighted their offerings in a meaningful and engaging way. The website serves as a “living, breathing” resource center by providing content to help visitors easily navigate to relevant information about their industry and emphasizes their prominent status in the U.S. market. The redesign included new chat and contact form integrations that fosters audience engagement and helps capture and nurture incoming leads.
From soup to nuts! A complete rebranding of their visual identity that positions MG Skinner in a more innovative and forward-thinking light, whilst staying true to their industry and strong reputation within it.
We explored geometric additions reflective of architecture and high rises. We toyed with san-serif in place of more traditional executions. We dug in and weren't afraid to disturb the landscape. And in the end, we manifested what came to be a contemporary nod to a timeless look and feel.
From soup to nuts! A complete rebranding of their visual identity that positions MG Skinner in a more innovative and forward-thinking light, whilst staying true to their industry and strong reputation within it.
We explored geometric additions reflective of architecture and high rises. We toyed with san-serif in place of more traditional executions. We dug in and weren't afraid to disturb the landscape. And in the end, we manifested what came to be a contemporary nod to a timeless look and feel.
