BRAND IDENTITY

Client

STATE OF OUR HEALTH

Year

2019-PRESENT

BRAND IDENTITY

Client

STATE OF OUR HEALTH

Year

2019-PRESENT

State of Our Health (SOOH) is the largest U.S.-based food, fitness, nutrition, and mindfulness tracker, with ongoing design needs for multiple types of deliverables. In developing this syndicated research program, we required a design scheme and aesthetic to stand out in the market, visually uniting product deliverables and marketing assets.





Ongoing collaboration with Trajectory has enhanced both the design and data visualization of SOOH’s key deliverables and client-facing products.

Shown here is the SOOH annual trends report (click on corners to flip through this report).

Trajectory has become the “aesthetic arm” of State of Our Health, responsible for developing and maintaining the design language of all of SOOH’s deliverables, as well as continuously developing creative solutions to design and data visualization needs. When developing Strategic Sweat, Trajectory took an alternative approach to traditional reporting and created a fully interactive mini-site for a more immersive and engaging experience (click on laptop to view).

Partnership with Trajectory has elevated all deliverables for SOOH, they speak a clear and consistent design language, as well as being consistently beautiful. This partnership has been especially fruitful in developing creative data visualizations, which bring an added level of artistry to State of our Health insights and communications.

SOOH required a landing page where viewers can learn and access information on health and fitness trends as well as purchase more robust deliverables such as quarterly reporting. Trajectory developed and designed a clean and concise layout that's easy to navigate and easy on the eyes (click on tablet to access the SOOH landing page).

Trajectory’s involvement extends into marketing content for social media as well, producing elegant data visualizations for viewers to digest and learn from across all social media platforms.



SOOH DASHBOARD

Trajectory was instrumental in building out an interactive web-based application for data visualization, enabling Murphy Research and its clients to better understand and organize the vast amounts of data and analytics at their disposal.

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