Front & Back End Web Development & Design
Branding & Packaging
Branding Revamp & Website Redesign
Brand Identity & Ongoing Marketing Deliverables
Branding & Packaging Elevation
Design, Consultation, & Marketing Deliverables
Elevating your brand in today’s age takes strategies that should combine a mix of outside-the-box innovation and tried and true tactics.
We live in an era where personal connection is more important than ever.
Since people consume their media in more fragmented ways, you need to create a bond that makes people want to support your brand. This is a matter that involves both visibility and a personal touch.
WAYS IN WHICH WE DO THIS ARE:
Elevating your brand in today’s age takes strategies that should combine a mix of outside-the-box innovation and tried and true tactics.
We live in an era where personal connection is more important than ever.
Since people consume their media in more fragmented ways, you need to create a bond that makes people want to support your brand. This is a matter that involves both visibility and a personal touch.
WAYS IN WHICH WE DO THIS ARE:
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating websites, blogging, article writing, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of "the material people contribute to the online world."
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating websites, blogging, article writing, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of "the material people contribute to the online world."
The one important lesson to take with you when looking to form innovative ideas, especially when it comes to content marketing: Innovation stands the greatest chance of success when the needs of your target audience are at the heart of the process. Ideas are constructed on a foundation of knowing the audience and, in particular, their pain points. This comes back to the fundamental purpose of ideation: problem solving.
Successful problem solving requires a really clear understanding of the problem in context. You can’t reach an effective solution without knowing:
These two points are central to the strategic thinking behind solving a problem, and are often overlooked at the expense of a campaign or product’s effectiveness. Starting with the ‘Big Idea’ – the strategic steer – not only ensures that your tactical ideas are innovative, but that they work together in a larger ecosystem of output.
The one important lesson to take with you when looking to form innovative ideas, especially when it comes to content marketing: Innovation stands the greatest chance of success when the needs of your target audience are at the heart of the process. Ideas are constructed on a foundation of knowing the audience and, in particular, their pain points. This comes back to the fundamental purpose of ideation: problem solving.
Successful problem solving requires a really clear understanding of the problem in context. You can’t reach an effective solution without knowing:
These two points are central to the strategic thinking behind solving a problem, and are often overlooked at the expense of a campaign or product’s effectiveness. Starting with the ‘Big Idea’ – the strategic steer – not only ensures that your tactical ideas are innovative, but that they work together in a larger ecosystem of output.
A company’s website is one of the most impactful digital footprints at current and whether you think it or not, the fact of the matter is that it’s a customer’s first go-to location when researching a new brand or product.
We believe in creating and elevating websites for companies not only helps the brand or product on offer, it also helps the consumer engage and build a relationship with the people behind the company they love.
A company’s website is one of the most impactful digital footprints at current and whether you think it or not, the fact of the matter is that it’s a customer’s first go-to location when researching a new brand or product.
We believe in creating and elevating websites for companies not only helps the brand or product on offer, it also helps the consumer engage and build a relationship with the people behind the company they love.
Expert strategists from our affiliate, Murphy Research, conduct rigorous analysis and market research to understand customer behavior. We then take that information and use it to develop marketing strategies that raise brand awareness, drive customer growth, improve a brand’s positioning, and generate revenue.
Expert strategists from our affiliate, Murphy Research, conduct rigorous analysis and market research to understand customer behavior. We then take that information and use it to develop marketing strategies that raise brand awareness, drive customer growth, improve a brand’s positioning, and generate revenue.
Chuck Murphy has managed research for some of the world’s largest companies and specializes in designing complex data-driven frameworks to address complex strategic business issues. Chuck is an expert in intelligence measurement and cognitive development, with publications in leading Clinical Psychology journals such as Psychological Reports. Chuck holds an M.A. in Clinical Psychology from CSPP and a B.A. in Cognitive Science from UC Irvine.
Maggie Bright brings a wealth of experience in customer loyalty modeling, financial services, CPG, and advertising. Maggie served as Vice President of Marketing and Corporate Communications at Countrywide Financial Corporation, where she managed primary market research, loyalty modeling, and customer-oriented business process redesign and realignment. Maggie holds a BS in Biology from the University of Michigan.
Patrick Sayre is an integrated Creative, well-versed and experienced in 360 agency strategy and ideation, leading the execution of visual art and design. Over the years Sayre has influenced creative for several high-profile companies, including Mattel, where he was responsible for the design and art direction of worldwide commercial campaigns for properties like Hot Wheels and Barbie. Prior to Trajectory, Sayre worked for a number of agencies, concepting, designing and overseeing the performance of projects for clients that include, Fox, HBO, Netflix, and Google.
Our leadership team at Trajectory is built of like-minds with complementary strengths and a combined 65+ years of experience in the marketing and advertising realm. Between us we suspend a unique bridge that connects data-driven insights with creative design language, forming a more complete execution of the work we produce. We are collaborators, we are friends, and we are inspired by the new relationships that we form through helping others build the brands they’re passionate about.